Research Methodology: Business and Management Contexts 2e provides students with a clear conceptual framework for conducting research in a step-by-step manner. While the textbook is pragmatic in its approach, it equips students to use different research traditions and methods.
The textbook follows a problem-solving approach which is suitable to the current business environment. South African examples provide students with practical examples of what they are likely to encounter when doing research and writing assignments. The title provides a practical guide to research with examples that are relevant to South Africa and includes steps on how to write up research reports and make recommendations.
- New introductory chapter which provides an accessible overview of the book.
- Greater focus on decolonisation at South African universities and the decentring of knowledge with examples from the South African workplace.
- Greater focus on how to conduct a literature review and evaluate the quality of literature published in various sources.
- Content on e-research updated to reflect latest trends and best practices.
Part 1 Introduction
1The nature and process of business research
2Approaches to business research - Key philosophical issues and differences
3The nature of qualitative & quantitative research
4Mixed methods research: Bridging the divide between quantitative & qualitative approaches
Part_2 Main steps in research
5Project planning: Research design options
6Getting started: Becoming familiar with the literature
7Formulating a research proposal: Choosing a topic and developing research questions
8Ethics in business research
9Writing up research
Part 3 Data gathering methods
11Surveys and questionnaires
12Interviews and focus groups
13Ethnography, action research and observation
14Secondary data collection and content analysis
Part 4 Data analysis methods
15Qualitative data analysis
16Quantitative data analysis methods
The textbook is suitable for all senior undergraduate or postgraduate students, as well as students studying
towards an MBA.