Introduction to Business Management 11e offers an overview of business management within the South African context. The textbook is written for undergraduate students who are doing a course in introductory business management as part of their degree or diploma at a university or university of technology.
Features
- Using features such as Small Business Perspectives, and Critical Thinking boxes, the new edition of Introduction to Business Management provides an accessible overview of business management in the South African context.
- Changes to legislation that impacts on business
- Updates on corporate social investment
- New examples and case studies that reflect changes to the business environment.
Part 1: The business world and the place of business management
1The business world and business management
2Entrepreneurship
3Establishing a business
4The business environment
5Corporate social responsibility
Part 2: The business organisation and management
6Introduction to general management
7Planning
8Organising
9Leading
10Controlling the management process
Part 3: The functional areas of a business
11Operations management
12Human resource management and the South African labour legislative framework
13Marketing management
14Financial management
15Purchasing and supply management
