Module 1: THE CONTEMPORARY CHALLENGES OF ENTREPRENEURSHIP
Learning objectives
Starting point
Unit 1.1: The role of entrepreneurs and intrapreneurs
Unit 1.2: Personal qualities of the entrepreneur
Unit 1.3: Personal resources of the successful entrepreneur
Unit 1.4: Economic importance of the entrepreneur
Unit 1.5: The merits of entrepreneurship
Unit 1.6: Why entrepreneurs fail
Unit 1.7: How to avoid the pitfalls
What do you now know and where to next?
Revisiting learning objectives
Assessment
Module 2: CREATIVITY AND IDEA GENERATION
Learning objectives
Starting point
Unit 2.1: Ideas and opportunities
Unit 2.2: Innovation and creativity
Unit 2.3: Generating ideas
Unit 2.4: Creativity methods
Unit 2.5: Protecting ideas
Unit 2.6: Turning ideas into opportunities
What do you now know and where to next?
Revisiting learning objectives
Assessment
Module 3: MARKET FEASIBILITY STUDY
Learning objectives
Starting point
Unit 3.1: Importance of a feasibility study
Unit 3.2: Product description and classification
Unit 3.3: Identification of market, market segments and market position
Unit 3.4: Marketing information
Unit 3.5: Assessment of strengths and weaknesses of an enterprise
Unit 3.6 Identification of competitive advantage
What do you now know and where to next?
Revisiting learning objectives
Assessment
Module 4: FINANCIAL FEASIBILITY STUDY
Learning objectives
Starting point
Unit 4.1: Importance of a financial feasibility study
Unit 4.2: Start-up costs
Unit 4.3: Total costs
Unit 4.4: Sales scenarios
Unit 4.5: Calculating income required
Unit 4.6: Break-even point
What do you now
know
and where to next?
Revisiting learning objectives
Assessment
Module 5: INTRODUCTION TO THE BUSINESS PLAN
Learning objectives
Starting point
Unit 5.1: Elements of the business plan
Unit 5.2: Where to find assistance
Unit 5.3: Naming the business
Unit 5.4: Presentation and evaluation of the business plan
What do you now know and where to next?
Revisiting learning objectives
Assessment
Module 6: MARKETING PLAN
Learning objectives
Starting point
Unit 6.1: The marketing mix
Unit 6.2: Product description
Unit 6.3: Pricing for profit
Unit 6.4: Promotion
Unit 6.5: Place
What do you now know and where to next?
Revisiting learning objectives
Assessment
Module 7: MANAGEMENT PLAN
Learning objectives
Starting point
Unit 7.1: Types of business
Unit 7.2: Which form of ownership?
Unit 7.3: Legal formalities in establishing a business
Unit 7.4: Own involvement
Unit 7.5: Personnel and responsibilities
Unit 7.6: Operating plan
Unit 7.7: Equipment/machinery analysis
Unit 7.8: Supplier analysis
Unit 7.9 Office administration
What do you now know and where to next?
Revisiting learning objectives
Assessment
Module 8: FINANCIAL PLAN
Learning objectives
Starting point
Unit 8.1: Sources of financing
Unit 8.2: Financial management
Unit 8.3: Creating projected financial statements
Unit 8.4: Determine loan requirements
What do you now know and where to next?
Revisiting learning objectives
Assessment
Module 9: THE BUSINESS PLAN
Learning objectives
Starting point
Unit 9.1: Planning a business plan
Unit 9.2: Presentation and evaluation of the business plan
Unit 9.3: Preparing for your final assessment
NATIONAL CERTIFICATE closed-book examination
NATIONAL CERTIFICATE examination
What do you now know and where to next?
Revisiting learning objectives
Acknowledgements
Glossary
Index