Succeed in Public Relations N5 provides students with the necessary theoretical knowledge to write their exams and the practical application to enter the workplace confidently.
- Learning outcomes are listed at the start of each chapter and reviewed again in summary form at the end of the chapter for students to use when studying.
- Cartoons, illustrations, diagrams and photos present information visually.
- Examples, Case Studies and Did You Know boxes link theory to industry and bring the content to life.
- Key Terms are explained on the page where they are used and a Glossary is included at the end of the book.
- Key Points highlight core information, which students will find useful when studying.
- Power Break activities allow for discussion and revision.
- Assessment questions at the end of each chapter provides test and exam practice.
Part 1: Introduction to Public Relations
1Nature and definition of Public Relations
2The necessity of Public Relations in a modern society
3The twofold task of the Public Relations professional
4The organisation of Public Relations
Part 2: The public relations professional
3Public Relations and the significance of PRISA
Part 3: The public relations process
1Defining the situation
2Setting the objectives
3Identifying the target audiences
4Developing the message
5Planning the activities
6Establishing the budget
7Feedback and evaluation
Drafting a Public Relations programme
Part 4: Internal Communication
1The aim of internal Public Relations communication
2The principles of employee communication
3Sources/techniques of information
4Tools of measurement
Part 5: Social skills and protocol
1Basic Public Relations etiquette
2Communication and Public Relations
4The use of the telephone in Public Relations
5Business protocol in RSA context
7Basic negotiating skills
Part 6: Media
1News and news categories
2The printed media
3The electronic media
Part 7: Media relations
1Basic approach and media selection
2The news release
3The feature article
4The media kit
5The media conference
6Media visits and enquiries
Part 8: Interpersonal relationships in the media environment
organisational structures within the organisation
8Factors that influence relationships
Part 9: Corporate identity
1Corporate culture and climate
2Corporate identity and image
3Advantages of good corporate image
4Principles of basic design
5Implementing a corporate identity programme
6Corporate identity checklist
7Factors affecting corporate image
TVET college students studying Public Relations at N5 level.