Succeed in Public Relations N5 provides students with the necessary theoretical knowledge to write their exams and the practical application to enter the workplace confidently.

Succeed in Public Relations N5 provides students with the necessary theoretical knowledge to write their exams and the practical application to enter the workplace confidently.

Features

  • Learning outcomes are listed at the start of each chapter and reviewed again in summary form at the end of the chapter for students to use when studying.
  • Cartoons, illustrations, diagrams and photos present information visually.
  • Examples, Case Studies and Did You Know boxes link theory to industry and bring the content to life.
  • Key Terms are explained on the page where they are used and a Glossary is included at the end of the book.
  • Key Points highlight core information, which students will find useful when studying.
  • Power Break activities allow for discussion and revision.
  • Assessment questions at the end of each chapter provides test and exam practice.

Part 1: Introduction to Public Relations
1Nature and definition of Public Relations
2The necessity of Public Relations in a modern society
3The twofold task of the Public Relations professional
4The organisation of Public Relations
5Related areas
Part 2: The public relations professional
1Personal attributes
2Personal appearance
3Public Relations and the significance of PRISA
4Networking
5Frontline skills
Part 3: The public relations process
1Defining the situation
2Setting the objectives
3Identifying the target audiences
4Developing the message
5Planning the activities
6Establishing the budget
7Feedback and evaluation
8 Drafting a Public Relations programme
Part 4: Internal Communication
1The aim of internal Public Relations communication
2The principles of employee communication
3Sources/techniques of information
4Tools of measurement
Part 5: Social skills and protocol
1Basic Public Relations etiquette
2Communication and Public Relations
3Non-verbal communication
4The use of the telephone in Public Relations
5Business protocol in RSA context
6Information services
7Basic negotiating skills
Part 6: Media
1News and news categories
2The printed media
3The electronic media
Part 7: Media relations
1Basic approach and media selection
2The news release
3The feature article
4The media kit
5The media conference
6Media visits and enquiries
7Using photography
Part 8: Interpersonal relationships in the media environment
1Basic organisational structures within the organisation
2Customers
3Suppliers
4Sponsors
5Government representatives
6Media representatives
7Shareholders
8Factors that influence relationships
Part 9: Corporate identity
1Corporate culture and climate
2Corporate identity and image
3Advantages of good corporate image
4Principles of basic design
5Implementing a corporate identity programme
6Corporate identity checklist
7Factors affecting corporate image
TVET college students studying Public Relations at N5 level.
  • Public Relations N5 Student Book



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