Business cases 2e contains case studies which illustrate how business theory is applied to local and international organisations.
- Useful grid which cross-references business management issues, key concepts and the relevant case study.
- New and updated South African case studies that highlight the realities encountered by local businesses and which will prepare students for the challenges they face in the South African business environment.
- Graded multiple-choice questions for each chapter that will assist with self-assessment.
- A section on how to use case studies and enable students to make the most of this book.
2Establishing a business: Kiph
3The business environment: The airline industry
4Corporate social responsibility: South African Breweries
5General management: Edcon
6Planning: Tsogo Sun
7Organising: The Nike matrix
8Leading and controlling: South African business leadership in action
9Operations management: Air traffic operations excellence
10Human resources management: Derby Departmental Stores
11Marketing management: Heineken and SABMiller's beer war
12Financial management: IBM
13Purchasing and supply chain management: Toyota
First-year Business Management students studying towards a degree or diploma.
Business cases 2e is suitable to accompany an introductory Business Management textbook.