Entrepreneurship: Theory in Practice third edition is a comprehensive text on entrepreneurship that will equip students with the sound theory needed to not only establish a business but also succeed in a new venture. The book encourages students to apply the theory presented through the use of case studies, examples, and review and application questions.
- Profiles in entrepreneurship, which focus on particular principles or aspects of entrepreneurship
- Case scenarios to illustrate how theory is applied in practice
- Key terms and concepts offer pedagogical support to students and provide a quick reference guide
- Review questions provide students with the opportunity to self-assess their knowledge and understanding.
- Updated policy frameworks for entrepreneurs
- New examples and case studies.
Part 1: Pre-start-up phase: opportunity recognition and evaluation
2The individual in entrepreneurship
3The entrepreneur in a social context
4The entrepreneurial environment
5Entrepreneurial opportunities: The nexus between the individual and the environment
Part 2: Start-up phase: action and opportunity exploitation
7Selecting a venture form
8South African policy and broader contextual issues
9Financing new ventures
11Compliance and ethical issues
Part 3: Post start-up phase: sustainability and growth
12Technopreneurship and e-commerce
Entrepreneurship Theory in Practice is a text written for senior undergraduate students at universities, universities of technology, business schools, as well as practicing entrepreneurs.