South Africa's leading introductory business management textbook continues to introduce diploma and degree, undergraduate and postgraduate students to the dynamics of the organisational environment.
The textbook is suitable for a range of courses from a B.Com or National Diploma through to an MBA.
Introduction to Business Management ninth edition explores the business environment in which we operate and explains management principles such as planning, organising, leading, and controlling.
The textbook also has an in-depth focus on the functional areas of management that include human resources, marketing, public relations, financial management, operations management, and purchasing and supply management.
The specification in this catalogue, including without limitation price, format, extent, number of illustrations, and month of publication, was as accurate as possible at the time the catalogue was compiled. Due to contractual restrictions, we reserve the right not to supply certain territories.