Developed especially for the TVET student at N5 level, Succeed In Marketing Management N5 provides students with the necessary theoretical knowledge to write their exams and the practical application to enter the workplace confidently.
- Focus on plain language with difficult words defined where they are used and a glossary at the back on the textbook.
- Learning outcomes are listed at the start of each chapter and reviewed again in summary form at the end of the chapter for students to use when studying.
- Cartoons, illustrations, diagrams and photos present information visually.
- Local Examples and Case Studies link theory to industry and bring the content to life.
- Power Break activities allow for class discussion and revision.
- Assessment questions at the end of each chapter provides test and exam practice.
Part 1: Product and service policy
1The nature of the product policy
2Classification of products and services
Part 2: Product life cycle and related strategies
1The development of new products and services
2The product life cycle
Part 3: Branding, packaging and labelling
2Packaging and labelling
Part 4: The importance of distribution
1Importance of distribution and distribution decisions
2Importance of intermediaries in marketing
3Distribution channel systems
4Behavioural patterns in the distribution channel
Part 5: Distribution management and the use of intermediaries
2Role of the wholesaler
3Role and function of retailers
Part 6: Physical distribution
1The nature and importance of physical distribution
2The activities of physical distribution
Part 7: Pricing policy and determining basic price
1Nature and importance of price in marketing
3Development of a price strategy
5Determination of basic price
Part 8: Adjustments to basic price
1Adjustments to basic price
2Price control in South Africa
Part 9: Promotion policy
1The nature and importance of a promotion strategy
2The communication process in marketing
4The promotional mix
5Advertising and advertising management
Part 10: End-of-year exam
TVET college lecturers and students in the Marketing Management stream.