Part 1: Product and service policy
1The nature of the product policy
2Classification of products and services
Part 2: Product life cycle and related strategies
1The development of new products and services
2The product life cycle
3Product strategies
Part 3: Branding, packaging and labelling
1Branding
2Packaging and labelling
Part 4: The importance of distribution
1Importance of distribution and distribution decisions
2Importance of intermediaries in marketing
3Distribution channel systems
4Behavioural patterns in the distribution channel
Part 5: Distribution management and the use of intermediaries
1Distribution planning
2Role of the wholesaler
3Role and function of retailers
Part 6: Physical distribution
1The nature and importance of physical distribution
2The activities of physical distribution
Part 7: Pricing policy and determining basic price
1Nature and importance of price in marketing
3Development of a price strategy
4Price objectives
5Determination of basic price
Part 8: Adjustments to basic price
1Adjustments to basic price
2Price control in South Africa
Part 9: Promotion policy
1The nature and importance of a promotion strategy
2The communication process in marketing
3Promotional objectives
4The promotional mix
5Advertising and advertising management
Part 10: End-of-year exam
1Mock exam