Part 1: Planning your business
1Introduction to planning
2Strategic planning
3The decision-making process
4Developing alternative solutions
Part 2: Dynamic business environment
1Growth of small businesses
2Entrepreneurial profiles
3The power of small businesses
4Entrepreneurial transition
5Managing change
6Future-orientated businesses
Part 3: Implementing strategic planning
1Components of strategic planning
2Definining a vision and mission
3Establishing long-term objectives
4Indentifying the strategy
5Implementing the strategy
Part 4: Competitive analysis
1Industry competitive analysis
2Dominant economic characteristics
3
Driving forces
4Competitive forces
5Key success factors
Part 5: Strategy and competivive advantage
1Competitive options
2Generic types of stategy
3Strategies to secure competitive advantage
4Strategies to protect competitive advantage
Part 6: Buying an existing business
1Buying an existing business
2Evaluating an existing business
3Determining the value of a business
4Calculating the selling price
Part 7: Franchising business
1Introduction to franchising
2Getting to know the franchise business
3Market feasibility study
4The fanchise business plan
Part 8: International business
1The benefits on foreign trade
2The international environment
3Sources of information
4Methods of entering a foreign market
5International market feasibility study
6International business plan
Part 9: Consultancies
1Introduction to
consultancies
2Getting to know the consultancy business
3Market feasibility study
4The consultancy business plan
Part 10: Revise the business plan
1Update your business plan
2Presentation and evaluation of business plan
3Preparing for the final assessment