Part 1: Nature and scope of personal sales
1: Personal sales and the marketing system
2: Role, task and function of personal sales
3: Characteristics of successful sales people
4: Knowledge needed for successful selling
Part 2: Sales forecasting
5: What is sales forecasting?
6: Methods used to forecast sales
Part 3: Sales territories
7: What is a sales territory?
8: Designing a sales territory
Part 4: Sales quotas
9: Sales quotas and why they are used
10: Types of sales quotas
Part 5: Sales process
11: Prospecting potential clients
12: Planning the sales presentation
13: Approach techniques
14: Sales presentation
15: Dealing with objections
16: Closing the sale
Part 6: Types of sales
17: What is the organisational market
18: Telephone Sales
19: Ethics in telephone sales
Part 7: Improving personal effectiveness
20: Time management
21: Area support
22: Self-support