Part 1: Entrepreneurship
1The role of entrepreneurs and intrapreneurs
2Personal qualities of an entrepreneur
3Personal resources of a successful entrepreneur
4Economic importance of entrepreneurs
5Merits of entrepreneurship
6Why entrepreneurs fail
7How to avoid pitfalls
8Task: Self-analysis
Part 2: Creativity
1Ideas and opportunities
2Innovation and creativity
3Generating new ideas
4Creativity methods
5Protecting ideas
6Turning ideas into opportunities
Part 3: Market feasibility study
1Product description and classification
2Identification of market, market segments and market position
3Marketing research, information gathering and
test marketing
4Application of market research techniques and testing market potential
5Assessment of strengths and weaknesses of an enterprise
6Identification of competitive advantage
Part 4: Financial feasibility
1Importance of financial feasibility
2Start-up costs
3Total costs
4Sales scenarios
Part 5: Introduction to the business plan
1Elements of a business plan
2Where to find assistance
3Naming a business
Part 6: Marketing mix
1Product description
2Pricing for profit
3Promotion
4Place
Part 7: Management plan
1Types of businesses and forms of ownership
2Factors determining form of ownership
3Legal formalities when establishing a business
4Entrepreneur's own involvement in starting a business
5Personnel and their responsibilities
6Operating plan
7Equipment and machinery analysis
8Supplier analysis
Part 8:
Financial plan
1Sources of financing
2Financial management
3Creating projected financial statements
Part 9: Presentation and evaluation of business plan
1Presentation and evaluation of business plan
2Business plan format