Retail Management second edition is a comprehensive introduction to traditional retail theory within the South African context.

Retail Management second edition is a comprehensive introduction to traditional retail theory within the South African context.

Features

  • South African examples that help students to relate theory within a familiar context
  • Case studies that illustrate how theory is applied in a real world context
  • Discussion boxes that allow students the opportunity to self-assess their understanding of the content covered
  • A new chapter on online retailing
  • A focus on ethics in retail management
  • South African examples and advertisements that will be familiar to students and prepare them for the retail industry
  • Additional exercises on quantitative aspects of retailing.

Part 1: Introduction
1Role of retailing
2Retail environment
Part 2: Marketing activities
3Shopper behaviour
4Location
5Design and layout
6Communication
7Pricing
8Online retailing
Part 3: Merchandising
9Merchandise management
10Logistics
Part 4: Operations management
11Stakeholders
12Customer service
13Assets and risks
Part 5: Resource management
14Human resources
15Finance
Part 6: Strategic retail management
16Strategy
Senior undergraduate students studying a degree or diploma in Marketing. Also suitable for short courses which are accredited by the QCTO for the Wholesale and Retail SETA.
  • Retail Management 2e: A South African Perspective



The specification in this catalogue, including without limitation price, format, extent, number of illustrations, and month of publication, was as accurate as possible at the time the catalogue was compiled. Due to contractual restrictions, we reserve the right not to supply certain territories.