Handbook of Public Relations 11th edition continues to cover relevant content and contains case studies and examples taken from a South African context that deal with issues such as multi-cultural communication and relationship building.

Handbook of Public Relations 11th edition continues to cover relevant content and contains case studies and examples taken from a South African context that deal with issues such as multi-cultural communication and relationship building.

Features

  • Glossary of public relations terms to help explain and clarify new words and terminology.
  • Questions to guide students with self-assessment.
  • Checklists for practical assistance when planning events.
  • An updated chapter on social media and online public relations. A strategic plan for public relations communication
  • Practical guidelines to assist students with skills such as listening, speaking and writing.

Part 1: Fundamentals of public relations
1The scope of public relations
2The development of public relations
3Public relations and communication
4Stakeholder and reputation management
5Public relations and marketing
6Public relations and advertising
7Public relations and selling
8Public relations and research
9The practice of public relations
10Internal communication
11Planning a public relations programme
Part 2 Public relations and the media
12Print and electronic media
13Working with the media
14Developing a media toolkit
15Social media
Part 3: Public relations and the media
16Effective listening
17Effective communication: the spoken word
18Business communication
19Video technology via television and alternate channels
20Direct-mail marketing
21Reports
22Background to printing and publishing
23Public relations and event management
24Promotional activities
25Sponsorships
26Exhibitions and trade fairs
27Conferences and seminars
28Corporate image and corporate identity
29Corporate social investment
30Public relations, issues and crisis management
31Government and public affairs
Part 4: Doing it right: practical guide to cultural diversity, protocol, business etiquette and andling special events
32Practical guidelines
APPENDIX 1
Glossary of public relations terms
The new edition is written for undergraduate students at universities and universities of technology who are enrolled in public relations, corporate communications, or corporate social investment courses. It can also be used by public relations practitioners.
  • Handbook of Public Relations 11e



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