Our materials cover the A to Z of commerce:
human resource and training management issues;
handbooks on entrepreneurship;
business law;
business ethics;
research methodology;
public relations; and
media ethics.
OUP SA's texts on management address the key issues in the South African business environment, while maintaining a global perspective.
Primarily used as textbooks by higher education students and lecturers, these books are also excellent for practitioners in the different commercial fields.
International Marketing 2e
The new edition of
International Marketing combines foundational marketing theory and practice and illustrates the latest advances in international trade agreements and legislation with specific reference to the southern African region.
Binding: c
Price: R469.95
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Project Management in Perspective
Project Management in Perspective is an accessible text that is appropriate for students who do not yet have work experience and are being introduced to this subject for the first time.
Binding: Paperback
Price: R399.95
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Entrepreneurship & New Venture Management 4e
Entrepreneurship and New Venture Management fourth edition explains the theoretical aspects that should be considered when starting a new business venture and offers practical examples to place this theory into a real-life context.
Binding: p
Price: R369.95
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Financial Accounting: GAAP Principles 3e
What is the Conceptual Framework, and why was it updated? What is IFRS and how do you know that financial reports have been prepared in accordance with IFRS? What is the impact of the new Companies Act on financial reporting?
Binding: Paperback
Price: R520
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Marketing Tourism in South Africa 4e
Marketing Tourism in South Africa offers a solid foundation in marketing theory applied to the unique context of the tourism industry in South Africa. This updated edition is suitable for universities, universities of technologies and colleges where courses in Tourism Marketing are offered as part of a National Diploma in Tourism, a BCom (Tourism) or a Postgraduate Diploma in Tourism.
Binding: Paperback
Price: R349.95
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Human Resources Management 8e
Human Resources Management has sold over 150 000 copies and retains its position as an ideal introduction to human resource management for undergraduate students.
Binding: Paperback
Price: R399.95
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Marketing 4e
Marketing continues to be a principles-based, relevant introduction to the subject for undergraduate students in South Africa. The fourth edition of this title covers issues like pricing, product labelling and sponsorship, as well as a wealth of examples to guide students through new topics such as green marketing and marketing communication.
Binding: Paperback
Price: R450.95
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Marketing Success Stories 7e
Marketing Success Stories 7th edition is a South African narrative edition covering the strategies of well-known local companies that have, through a range of marketing interventions, repositioned themselves or grown market share.
Binding: Paperback
Price: R330.95
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Introduction to Business Management 8e
South Africas leading undergraduate business management textbook,
Introduction to Business Management has sold half a million copies over the last 25 years. This revised and updated edition continues to introduce students to the dynamics of the organisational environment.
Binding: Paperback
Price: R435.95
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Handbook of Public Relations 9e
Handbook of Public Relations is a practical handbook that covers a wide range of Public Relations techniques supported by excellent case studies.
Binding: Paperback
Price: R435.95
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Financial Accounting: An Introduction 3e
Financial Accounting: An Introduction offers CA stream students a strong conceptual framework in preparation for further studies in Accounting, while teaching non-CA stream students financial literacy, a skill that will benefit them in both their personal and professional lives.
Binding: Paperback
Price: R475.95
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Business Ethics In South Africa 4e
Business Ethics fourth edition is suitable for BCom students following courses in ethics in their second year, and can also be used for graduate or postgraduate modules in business management and human resource management.
Binding: Paperback
Price: R395.95
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Managing Training and Development in South Africa
Managing Training and Development in South Africa 5e is a leading text that equips human resource practitioners with skills to manage the training and development of employees in various enterprises.
Binding: Paperback
Price: R420.95
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