Description
The updated eighth edition of Handbook of Public Relations will maintain its successes by providing current, relevant, and topical PR case studies with up-to-date developments in the industry. The author team is now more extended. The participation of Mr Sej Motau, joining the author team, is crucial to the success of this book He is a well-respected corporate practitioner in South Africa from Daimler Chrysler, a former president of PRISA, the Institute for Public Relations and Communications Management in Southern Africa, and now the current president of the Global Alliance. The material is current and all the major changes in the profession and reflects the changes in the profession at local, national, regional and internationallevel.

Key features

• Up-to-date case studies included, such as the marketing and PR for the FIFA Soccer World Cup these will help students and practitioners to relate the material to their current/real world/future experience.
• The practical checklist and templates make it easy to plan events, such as conferences, banquets, exhibitions and trade fairs, as well as plant tours.
• New ancillary material for use by lecturers to make lecture preparation easy, to save time, and to ensure quality of delivery across institutions.
• A new member of the author team will be Mr Sejamothopo Motau, very high-profile and well-connected industry expert.

Readership
Undergraduate students of public relations at universities, universities of technology, and private colleges. Also useful for practitioners in public relations.