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Oxford University Press Southern Africa
Oxford University Press Southern Africa
Handbook of Public Relations 9e - Instructor's Manual
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Handbook of Public Relations 9e - PowerPoint Slides
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Handbook of Public Relations 9e
C. Skinner, G. Mersham, L. von Essen, S. Motau

Description
Handbook of Public Relations is a practical handbook that covers a wide range of Public Relations techniques supported by excellent case studies.

Key features

  • It uses a blend of theory, case studies, check lists and research data to educate and inform readers.
  • Revised case studies, such as the one on how the FIFA World Cup will impact South Africa, make this book current and relevant in the dynamic world of PR.
  • There is a brand new chapter on Digital Communication that deals with online social network marketing and how to utilise it as a PR tool.

Contents

Part I: Fundamentals of Public Relations
1. The scope and ethics of public relations
2. The development of public relations
3. The practice of public relations
4. Public relations and research
5. Public relations and marketing
6. Public relations and advertising
7. Public relations and selling
8. Public relations and communications
9. Effective listening
10. Employee communication
11. Planning a public relations programme
Part II: Public relations and the media
12. The mass media: print media
13. The mass media: electronic media
14. Closed circuit television and video
15. Digital communication
Part III: The techniques of public relations
16. Effective communication: the spoken word
17. Effective communication: the presentation of papers
18. Business correspondence
19. Direct-mail marketing
20. Annual reports and special publications
22. Background to printi ng and publishing
23. Promotional activities
24. Sponsorships
25. Exhibitions and trade fairs
26. Conferences and seminars
27. Plant openings and open days
28. Corporate image and corporate identity
29. Corporate social investment
30. Public relations and crises
31. Public relations and industrial relations
32. Our multicultural market
Part IV: Doing it right
A practical guide to protocol, business etiquette and handling special events

PRISA library list
Glossary of public relations terms

Go to the online catalogue