Strategic Marketing: Theory and applications for competitive advantage introduces the theories and formulation of strategic marketing, discusses the analysis of the environment, and how to apply and evaluate the concepts (to satisfy customer wants and needs while meeting company objectives) in a Southern African setting through case studies.

Key features

• Each chapter has an opening case study and a closing case study with questions that relate to issues facing developing countries
• Strong focus on the latest research from accredited journal articles
• There are case examples (mini cases), strategy in action features, and perspectives boxes containing additional information for students
• Each chapter ends with a marketing plan input boxed feature that links the chapter to the marketing plan
• Each chapter has E-Activities, i.e. online activities for students.

The following additional resources are available for students:

Section 1 Market opportunity analysis
Section 4 Contemporary issues in marketing

LECTURERS' RESOURCES

The following additional resources are available for lecturers:

Section 1 Market opportunity analysis
Section 4 Contemporary issues in marketing
Strategic Marketing Instructor’s Manual
Strategic Marketing Powerpoint Slides
Strategic Marketing: Theory and applications for competitive advantage – Tables and figures