Brief Description:

Principles of Business Management is a foundational text that provides a solid theoretical grounding in general management principles such as leadership, motivation and control.

Key features:

• Updated ‘Practical Information’ boxes
• ‘Critical Thinking’ boxes that encourage students to apply the theory to situations they may encounter in the working world
• New case studies that demonstrate how the theory is applied in real-life scenarios
• Multiple-choice questions and answers at the end of each chapter enable students to assess their progress.

CONTENTS:

Part 1: Introduction to business management
Chapter 1: Business and its challenges
Chapter 2: The business environment
Part 2: Management tasks
Chapter 3: The task of management
Chapter 4: Planning
Chapter 5: Organising
Chapter 6: Leading
Chapter 7: Motivating
Chapter 8: Controlling
Part 3: The functional areas of management
Chapter 9: Operations management
Chapter 10: Logistics management
Chapter 11: Financial management
Chapter 12: Human-resources management
Chapter 13: Marketing management
Part 4: Entrepreneurship and the business plan
Chapter 14: Entrepreneurship
Chapter 15: The business plan