Principles of Business Management 2e
Description
Principles of Business Management is a foundational text that provides a solid theoretical grounding in general management principles such as leadership, motivation and control.
Key features
- Updated 'Practical Information' boxes
- 'Critical Thinking' boxes, encouraging students to apply the theory to situations they may encounter in the working world
- New case studies that demonstrating how the theory is applied in real-life scenarios
- Multiple-choice questions and answers at the end of each chapter will enable students to assess their progress.
Contents
Part 1: Introduction to business management
1.
Business and its
challenges
2.
The business environment
Part 2: Management tasks
3.
The task of management
4.
Planning
5.
Organising
6.
Leading
7.
Motivating
8.
Controlling
Part 3: The functional areas of management
9.
Operations management
10.
Logistics management
11.
Financial management
12.
Human-resources management
13.
Marketing
management
Part 4: Entrepreneurship and the business plan
14.
Entrepreneurship
15.
The business plan
Go to the online catalogue