Description
Managing Tourism in South Africa equips students as well as practitioners with a combination of industry-specific knowledge and general managerial skills needed to succeed. It explores the fundamental business management aspects of tourism including law, management, human resource management, marketing, finance, and shows how the industry is structured. This book meets the need for a good South African book pitched at the right level on this subject. The book has a southern African focus and is made accessible to students through the use of South African examples and case studies.

Key features

• Chapters written by subject specialists
• Learning outcomes, discussion points, review questions, and a glossary of key terms
• Websites and references to encourage further research
• A case study for each chapter and industry examples to enable readers to apply theory to practice

Contents

Readership
University of technology and university students of tourism management in South Africa and also managers of businesses in the tourism industry