About the book

The market leader in tourism marketing, Marketing Tourism in South Africa 3e is written in a simple and concise style to appeal to both tourism students and practitioners. The text familiarises the reader with the tourism industry in South Africa, including the main organizations and key role-players. Each chapter is followed by a case study set in a Southern African environment. The book has updated statistics, new case studies and new examples.

Key features

• Well-researched information on the latest statistics and analysis of the most recent trends in local, regional and global tourism.
• 165 Example boxes on tourism-related topics such as The impacts of sporting mega-events: Hosting the 2010 FIFA World Cup provide real-life current practice.
• Website links and logos of key tourism organisations to familiarise the student or practitioner with the landscape of the tourism industry in South Africa.
• Discussion questions at the end of each of the 21 chapters to stimulate further debate for tutorial exercises and follow-up activities.
• Logos and photos of key organisations and role players, and lists of website links ensure students know who they will be interacting with in the work place.
• Comprehensive glossary and list of key organisations and their abbreviations.
• An updated and cutting-edge chapter on eMarketing.
• Updated and additional example boxes.
• Comprehensive glossary and list of key organisations and their abbreviations.
• Brand-new case st udies, including Sun International Hotels, Limpopo Tourism and Parks, Imperial Car Rental, Bill Harrop's Original Balloon Safaris. Southern Sun, Seeker's Travel, iSimangaliso Wetland Park, SANParks WILD card, and the Klein Karoo National Arts Festival.

Contents

Readership
Tourism Marketing is taught at universities, universities of technologies and colleges. It is taught mainly at first and second year and sometimes third year.