Description
Marketing Tourism in South Africa offers a solid foundation in marketing theory applied to the unique context of the tourism industry in South Africa. This updated edition is suitable for universities, universities of technologies and colleges where courses in Tourism Marketing are offered as part of a National Diploma in Tourism, a BCom (Tourism) or a Postgraduate Diploma in Tourism.

Key features

• Graphs, tables and figures showing the latest industry trends and statistics
• End-of-chapter case studies that explore topical tourism issues
• More than 150 vignettes to demonstrate real-life current practice and issues
• Logos and photographs of key organizations and role players, and lists of website links to familiarise the student or practitioner with the tourism industry in South Africa.
• All tourism statistics, terminology and names of organisations have been updated.
• Chapter five includes theory on marketing research and supplies an extensive list of secondary research data. It also provides information on questionnaire design and how to write a marketing research report.
• Chapter seven examines the many different consumer niche tourism markets, from adventure tourism to youth tourism.
• Chapter fourteen has been updated with theory on social-media applications and viral marketing.
• Chapter eighteen discusses branding of destinations and marketing of resorts.
• New case studies cover organisations such as Europcar, Chillibush Events, Surgeon and Safari, Singita Game Lodegs and the Oppikoppi Music Festival - as well as the latest trend, space tourism.

Contents