Description
This reworked, updated seventh edition of Introduction to Business Management explores the dynamic organizational environment in which we operate. The 24 chapters of the book clearly explain management principles such as planning, organizing, leading, and controlling and also examine in-depth the functional areas of human resources, marketing, public relations, financial management, operations management, and purchasing and supply management.

An exciting addition to the seventh edition of Introduction to Business Management is the introduction of a value chain approach. Supply chains and value chains are complementary views which focus on the flow of products and services in one direction and the value that is generated in the eyes of the customer flowing back. Creating a profitable value chain requires therefore a careful alignment between what the customer wants (through the demand of the value chain) and what is delivered via the supply chain.

Key features

• The value chain model at the beginning of each part of the book which shows the student precisely where each chapter fits into the model.
• The introduction of a case study at the beginning of each chapter in addition to numerous practical examples and mini case studies, which illustrate the practical application of the key theoretical elements of the chapter.
• Completely updated and relevant examples from the South African business environment.
• Critical thinking boxes which can be used by the student to test insight into the subject matter.
• A list of key terms per chapter which can be used by the student for revision purposes.
• Revised ancillary material available to lecturers prescribing the book.
• End-of-chapter questions for discussion related to the opening case study, which provide further opportunity for practical application and
  revision.

Contents