Global Business Environments and Strategies 3e
J. Hough & E. Neuland
Description
The third edition of Global Business Environments and Strategies
equips international managers with the strategic skills needed to compete in the rapidly changing global arena. Up to date with most recent trends and technologies, the book explores management education, training, and development in the context of South Africa and southern Africa, while thoroughly covering the major theories
and research within international business.
Key features
- Chapters written by subject specialists
- Key concepts introduced at the beginning of each chapter
- South African and international case studies
- A new chapter on global competitive strategies
- A new chapter on economic and social development initiatives for South Africa and Africa
Contents
Part 1: The scope and
dynamics of global business
1.
Globalisation and the changing business environment
2.
Globalisation and international trade
3.
Regional economic integration and free trade agreements
Part 2: Global business environments
4.
The international cultural environment
5.
The international political, legal and
technological environments
6.
The international economic environment
7.
The global monetary system and foreign exchange market
Part 3: Global business leadership, strategies, and operations
8.
International management and leadership
9.
Global competitive strategies
10.
Strategic international human
resource management
11.
Global marketing strategy
12.
International financial management and strategy
Part 4: Economic development and growth imperatives:
13.
Global collaboration and strategic alliances
14.
Economic and social development initiatives for South Africa and Africa
Go to the online catalogue