Description
This comprehensive and practical guide will assist entrepreneurs and those involved with business and management to learn how toplan, manage, expand, and make a success of their business endeavours.

The new edition contains revised and updated information to stay in line with the latest entrepreneurial trends and legislation in South Africa and in the international field. It is a resource that can be used after completing studies in this field on a daily basis.

Key features

• A step-by-step guide to drawing up a business plan
• Detailed explanations and guidance into how to establish a new business venture, where to obtain financial assistance, how to become internationally competitive, and how to deal with expansion
• Case studies and exercises put the theory into practice and help the student to test themselves on the knowledge contained in the relevant chapter.
• Updated legal aspects included which are incredibly important to any entrepreneur especially when starting up a new venture
• New chapters on customer care, after-sales service and service delivery
• Updated case studies which are based on actual experiences in the real business world, not far removed and hypothetical theories.

Contents