Description
Entrepreneurship and New Venture Management fourth edition explains the theoretical aspects that should be considered when starting a new business venture and offers practical examples to place this theory into a real-life context.

The book covers vital elements of entrepreneurship such as how to identify, screen, and implement business opportunities, how to write a winning business plan, and explains the types of entrepreneurship. It also covers the functional areas of marketing, operations, human resources and finance.

Key features

• Content that contains a strong South African perspective as well as international influences
• New chapters such as 'Contemporary issues', 'The entrepreneurial mindset' and 'Technology and information management'
• Clear learning objectives, a relevant entrepreneurial dilemma to encourage creative problem-solving, as well as an entrepreneurial success story that illustrates the text in each chapter
• Practical exercises in each chapter that direct the student to research and find information or complete an activity that is relevant to the content of the chapter
• Self-assessment tasks that include multiple-choice, true or false and essay questions which help students to evaluate their progress and knowledge gained.

Contents