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Advanced Entrepreneurship
About the Book
Advanced Entrepreneurship is a book for senior undergraduate students, or post-graduate students enrolled in executive programmes in entrepreneurship and small business management.
It represents the only SA book on small business management or entrepreneurship at this level available to students.
Covering standard entrepreneurial theory from a southern African perspective, it also
includes: a discussion of contemporary issues facing entrepreneurs, such as strategic management and technology as tools of the businessperson advice on the legal framework in which an entrepreneur must function, and sources of finance for the venture
an examination of issues around e-commerce and globalization a discussion of the specific dilemmas
such as the focus on empowerment - facing
the SA entrepreneur.
The book includes a number of fully researched case studies, as well as in-chapter examples or caselets featuring
successful South African busin esspeople. This feature is the gr eatest differentiating feature between this text, other SA texts such as the book Entrepreneurship edited by Cecile Nieuwenhuizen et al, and US texts.
Key features
Contents
Readership
Undergraduate university, technikon and college students enrolled in business management or human
resource management courses. Post-graduate students enrolled at graduate schools of business or engineering schools for short courses or MBA programmes including classes entrepreneurship, small business management, business management or human resource management.