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Oxford University Press Southern Africa
Oxford University Press Southern Africa
Advanced Entrepreneurship
Robert Venter, Henry Rwigema

About the Book
Advanced Entrepreneurship is a book for senior undergraduate students, or post-graduate students enrolled in executive programmes in entrepreneurship and small business management.

It represents the only SA book on small business management or entrepreneurship at this level available to students.

Covering standard entrepreneurial theory from a southern African perspective, it also includes: a discussion of contemporary issues facing entrepreneurs, such as strategic management and technology as tools of the businessperson advice on the legal framework in which an entrepreneur must function, and sources of finance for the venture

an examination of issues around e-commerce and globalization a discussion of the specific dilemmas
such as the focus on empowerment - facing the SA entrepreneur.

The book includes a number of fully researched case studies, as well as in-chapter examples or caselets featuring successful South African busin esspeople. This feature is the gr eatest differentiating feature between this text, other SA texts such as the book Entrepreneurship edited by Cecile Nieuwenhuizen et al, and US texts.

Key features

  • Easy to read
  • More relevant to African and South African students than many alternative texts in the genre
  • Provides unique description of South African role model entrepreneurs
  • The profiles of entrepreneurs in SA are integrated into the text and provide the reader with an exceptional understanding of how entrepreneurs operate in different entrepreneurial settings
  • The comprehensive text covers concepts in great depth in a fresh way
  • Suitable as advanced reading on entrepreneurship for senior undergraduate students, or post-graduate students enrolled in executive programmes

Contents

1. Entrepreneurship an overview;
2. The process of entrepreneurship;
3. Understanding the entrepreneur;
4. Intrapreneurship;
5. Managing change and innovation;
6. Ethics and social responsibility;
7. Developing an opportunity;
8. Strategic management as an entrepreneurial tool;
9. Technology and the entrepreneur;
10. Preparing a business plan;
11. Selecting the form of venture;
12. The policy framework for South African entrepreneurs;
13. Financing new ventures;
14. Valuating an enterprise;
15. Growth and failure the rise and fall of small enterprises;
16. The family business;
17. Social entrepreneurship;
18. Entrepreneurship and e-commerce;
19. Going global: international strategies for entrepreneurs;






Readership
Undergraduate university, technikon and college students enrolled in business management or human resource management courses. Post-graduate students enrolled at graduate schools of business or engineering schools for short courses or MBA programmes including classes entrepreneurship, small business management, business management or human resource management.

Go to the online catalogue