International Marketing 2e
The new edition of International Marketing combines foundational marketing theory and practice and illustrates the latest advances in international trade agreements and legislation with specific reference to the southern African region.
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Public Economics 5e
Principles of Business Management is a foundational text that provides a solid theoretical grounding in general management principles such as leadership, motivation and control.
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Marketing 4e
Marketing continues to be a principles-based, relevant introduction to the subject for undergraduate students in South Africa. The fourth edition of this title covers issues like pricing, product labelling and sponsorship, as well as a wealth of examples to guide students through new topics such as green marketing and marketing communication.
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Introduction to Business Management 8e
South Africas leading undergraduate business management textbook,
Introduction to Business Management
has sold half a million copies over the last 25 years. This revised and updated edition continues to introduce students to the dynamics of the organisational environment.
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Strategic Management 2e
Strategic Management: Developing Sustainability in Southern Africa
second edition provides a valuable guide to the topics that are critical to managing a sustainable organisation in southern Africa.
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Financial Accounting: The Question Book 3e
Financial Accounting: The Question Book accompanies the third edition of the popular textbook Financial Accounting: An introduction. The Question Book strengthens understanding of accounting concepts by providing practice on the topics covered in the textbook chapters.
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Financial Accounting: An introduction 3e
Financial Accounting: An Introduction offers CA stream students a strong conceptual framework in preparation for further studies in Accounting, while teaching non-CA stream students financial literacy, a skill that will benefit them in both their personal and professional lives.
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Economics 2e
The revised edition is an accessible and easy-to-use text which makes the subject of Economics appealing and relevant for South African students.
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Operations Management 2e
Operations Management is an undergraduate text at universities and universities of technology that focuses on the managerial practices required in the manufacturing of products and provision of services.
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Starting your own Business 11e
Do you want to start and run your own business? This fully revised and updated 11th edition of South Africa’s best-selling business guide contains all the information you need to start, manage and sustain a profitable small business in South Africa.
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Management 3e
Management 3e provides a detailed examination of management fundamentals by focusing on the development of management competencies such as communication, planning, decision making, strategic action, self-management, motivation, global awareness and team work. This textbook merges the responsibilities of managers with managerial competencies required to deliver excellence.
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Principles of Business Management
The textbook thoroughly covers the first-year business management syllabus. It provides a general introduction to the business environment in South Africa, then moves on to discuss general management principles such as leadership, motivation and control before focusing on management functions such as marketing, finance, operations management and purchasing and supply chain management.
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Accounting GAAP Principles 2e
Accounting GAAP Principles 2e is an accessible textbook which assumes a basic knowledge of financial accounting, and then helps readers understand and apply the accounting standards collectively known as Generally Accepted Accounting Principles (GAAP).
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