Entrepreneurship and New Venture Management
fourth edition explains the theoretical aspects that should be considered when starting a new business venture and offers practical examples to place this theory into a real-life context.
The book covers vital elements of entrepreneurship such as how to identify, screen, and implement business opportunities, how to write a winning business plan, and explains the types of entrepreneurship. It also covers the functional areas of marketing, operations, human resources and finance.
- Content that contains a strong South African perspective as well as international influences
- New chapters such as 'Contemporary issues', 'The entrepreneurial mindset' and 'Technology and information management'
- Clear learning objectives, a relevant entrepreneurial dilemma to encourage creative problem-solving, as well as an entrepreneurial success story that illustrates the text in each chapter
- Practical exercises in each chapter that direct the student to research and find information or complete an activity that is relevant to the content of the chapter
- Self-assessment tasks that include multiple-choice, true or false, and essay questions which help students to evaluate their progress and knowledge gained.
Part 1: Introduction
2The entrepreneurial mindset
Part 2: The entrepreneurial process
3Creativity and generating new business ideas
4Opportunity recognition and evaluation
Part 3: New venture creation
8Business ethics and social responsibility
9The entrepreneurial management team
13Basic financial concepts
14Financial planning and forecasting
15Technology and information technology
16The business plan
Part 4: Managing the venture
18Business cycles and the entrepreneur
Managing growth and harvesting
21Turnaround or failure