Written for first-year Business Management students, Business Cases addresses topical issues such as sustainability, corporate citizenship and human resource management. This holistic approach exposes students to the important aspects of owning and managing a business, especially in the South African context.
Features
- The business cases will span the different elements of business management.
- Each case study will be followed by graded questions for discussion as well as multiple-choice questions.
- A section on how to use case studies will be included for the students.
- A solutions manual will be made available to lecturers who prescribe this title.
1Sustainability - South African Breweries
2The airline industry - Developing value-based competition in the South African airline market
3Innovation and technology - Principles and cases in practice
4Mxit - Using 'disruptive technology' to build new mobile social networks
5Edcon - Retail leaders
6The dilemmas at NCX Pharmaceuticals
7Air traffic operations excellence
8The beer war in South Africa - Two multinational corporations fighting for market share
9Toyota - Purchasing function
10International Business Machines Corporation (IBM)
11South Africa's global businesses - An untold story
First-year Introduction to Business Management students at Unisa.