South Africas leading undergraduate business management textbook, Introduction to Business Management has sold half a million copies over the last 25 years. This revised and updated edition continues to introduce students to the dynamics of the organisational environment.
Features
- Amalgamated and streamlined chapters to ensure a complete and integrated discussion of each topic
- A new chapter on ethics and the social responsibilities of business to reflect contemporary business practice and stimulate ethical discussion and thought
- A new chapter on strategic management and business intelligence to enhance business decision-making skills
- Additional multiple-choice questions to assist students with self-evaluation
PART 1: THE BUSINESS WORLD AND THE PLACE OF BUSINESS MANAGEMENT
1Setting the scene
2Entrepreneurship, SMMEs and franchising
3Establishing a business
4The business environment
5Ethics and social responsibility
PART 2: THE BUSINESS OPERATION AND MANAGEMENT
6Planning
7Organising
8Motivation and leadership
9Control
PART 3: THE FUNCTIONAL AREAS OF A BUSINESS
10Operations Management
11Human Resource Management
12Marketing Management
13Financial Management
14Purchasing and Supply Management
PART 4: BUSINESS STRATEGY AND DECISION-MAKING
15Strategic management including Business Intelligence