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South Africas leading undergraduate business management textbook, Introduction to Business Management has sold half a million copies over the last 25 years. This revised and updated edition continues to introduce students to the dynamics of the organisational environment.

South Africas leading undergraduate business management textbook, Introduction to Business Management has sold half a million copies over the last 25 years. This revised and updated edition continues to introduce students to the dynamics of the organisational environment.

Features

  • Amalgamated and streamlined chapters to ensure a complete and integrated discussion of each topic
  • A new chapter on ethics and the social responsibilities of business to reflect contemporary business practice and stimulate ethical discussion and thought
  • A new chapter on strategic management and business intelligence to enhance business decision-making skills
  • Additional multiple-choice questions to assist students with self-evaluation

PART 1: THE BUSINESS WORLD AND THE PLACE OF BUSINESS MANAGEMENT
1Setting the scene
2Entrepreneurship, SMMEs and franchising
3Establishing a business
4The business environment
5Ethics and social responsibility
PART 2: THE BUSINESS OPERATION AND MANAGEMENT
6Planning
7Organising
8Motivation and leadership
9Control
PART 3: THE FUNCTIONAL AREAS OF A BUSINESS
10Operations Management
11Human Resource Management
12Marketing Management
13Financial Management
14Purchasing and Supply Management
PART 4: BUSINESS STRATEGY AND DECISION-MAKING
15Strategic management including Business Intelligence
  • Inleiding tot die Bestuurswese 8e (OI)



The specification in this catalogue, including without limitation price, format, extent, number of illustrations, and month of publication, was as accurate as possible at the time the catalogue was compiled. Due to contractual restrictions, we reserve the right not to supply certain territories.