South Africas leading undergraduate business management textbook, Introduction to Business Management has sold half a million copies over the last 25 years. This revised and updated edition continues to introduce students to the dynamics of the organisational environment.
Features
- Amalgamated and streamlined chapters to ensure a complete and integrated discussion of each topic
- A new chapter on ethics and the social responsibilities of business to reflect contemporary business practice and stimulate ethical discussion and thought
- A new chapter on strategic management and business intelligence to enhance business decision-making skills
- Additional multiple-choice questions to assist students with self-evaluation
PART 1: THE BUSINESS WORLD AND THE PLACE OF BUSINESS MANAGEMENT
1Setting the scene
2Entrepreneurship, SMMEs and franchising
3Establishing a business
4The business environment
5Ethics and social responsibility
PART 2: THE BUSINESS OPERATION AND MANAGEMENT
6Planning
7Organising
8Motivation and leadership
9Control
PART 3: THE FUNCTIONAL AREAS OF A BUSINESS
10Operations Management
11Human Resource Management
12Marketing Management
13Financial Management
14Purchasing and Supply Management
PART 4: BUSINESS STRATEGY AND DECISION-MAKING
15Strategic management including Business Intelligence
First year students of business management at universities and universities of technology.
The book is divided into four parts:
- Part 1 sets the scene by examining the factors which shape todays business environment and assessing business management within this context.
- Part 2 addresses the planning, organising, motivating, leading and controlling functions within a business organisation.
- Part 3 looks at the functional areas of a business, including the management of operations, human resources, marketing, finances, and purchasing and supply.
- Part 4 concludes by considering business strategy and decision-making, and the important role played by business intelligence.
