Introduction to Business Management 8e
| Author/s: | : | G.S. Du Toit, B.J. Erasmus, J.W. Strydom |
| ISBN-13: | : | 9780195992519 |
| Edition: | : | 8 |
| Publication date: | : | July 2010 |
| Origin: | : | OUP Southern Africa |
| Pages: | : | 640 |
| Binding: | : | Paperback |
| Dimensions: | : | 240 x 170 mm |
Price: R469.95
South Africas leading undergraduate business management textbook, Introduction to Business Management has sold half a million copies over the last 25 years. This revised and updated edition continues to introduce students to the dynamics of the organisational environment.
Features
- Amalgamated and streamlined chapters to ensure a complete and integrated discussion of each topic
- A new chapter on ethics and the social responsibilities of business to reflect contemporary business practice and stimulate ethical discussion and thought
- A new chapter on strategic management and business intelligence to enhance business decision-making skills
- Additional multiple-choice questions to assist students with self-evaluation
The book is divided into four parts:
- Part 1 sets the scene by examining the factors which shape todays business environment and assessing business management within this context.
- Part 2 addresses the planning, organising, motivating, leading and controlling functions within a business organisation.
- Part 3 looks at the functional areas of a business, including the management of operations, human resources, marketing, finances, and purchasing and supply.
- Part 4 concludes by considering business strategy and decision-making, and the important role played by business intelligence.
PART 1: THE BUSINESS WORLD AND THE PLACE OF BUSINESS MANAGEMENT
1Setting the scene
2Entrepreneurship, SMMEs and franchising
3Establishing a business
4The business environment
5Ethics and social responsibility
PART 2: THE BUSINESS OPERATION AND MANAGEMENT
6Planning
7Organising
8Motivation and leadership
9Control
PART 3: THE FUNCTIONAL AREAS OF A BUSINESS
10Operations Management
11Human Resource Management
12Marketing Management
13Financial Management
14Purchasing and Supply Management
PART 4: BUSINESS STRATEGY AND DECISION-MAKING
15Strategic management including Business Intelligence
First year students of business management at universities and universities of technology.
Introduction to Business Management 8e
Since the first edition of this textbook was published in 1984, nearly a half million students at many university and institutions have used it as the basis of their studies and for their careers in business.
Read more
Since the first edition of this textbook was published in 1984, nearly a half million students at many university and institutions have used it as the basis of their studies and for their careers in business.
Read more
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