Curriculum: Organizing knowledge for the classroom 2e
"The aim of this book is to develop students' understanding of contemporary approaches to curriculum analysis."
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Strategic Marketing: Theory and Applications for Competitive Advantage
“The material is appropriate for our BCom 3rd-year Marketing Management students. The case studies are excellent. Very relevant and interesting cases are used.”
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Marketing 4e
“Marketing, which is the interface between the company and the consumer of its goods or services, is a fun subject.
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Strategic Management: Developing Sustainability in Southern Africa 2e
“The real strengths of the textbook lie in the South African flavoured case examples, case studies, case questions and refl ective questions at the end of each chapter.
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Introduction to Business Management 8e
“Since the first edition of this textbook was published in 1984, nearly a half million students at many university and institutions have used it as the basis of their studies and for their careers in business.”
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